A True Startup & Affiliate Marketing Success Story – Mint.com

Watch the video below to see how Aaron Patzer, the CEO of Mint, took an idea he had, built and funded a profitable business around it, and then sold it for $170M in just over three years! This guy took affiliate marketing to the next level. Mint.com is a free online personal finance management service (which I have been using for over a year). One of the first questions I had when I signed up was “how can this be free?” as it was the best personal finance solution I had come across yet. Then I noticed how affiliate offers were cleverly integrated throughout the site. Being an affiliate myself, I could see right away how this company was making money. However, the way they were doing it was genius. There was really no sales involved. Because Mint imports a user’s banking information, Mint is able to know what rates and services their users are getting and then suggest other services that would save them money. If a user happens to sign up for one of these offers, then Mint gets the affiliate commission. So it is a “win win” for both Mint and the customer. The thing I admire most about Aaron was that he not only had the idea, but really took action to see that it turned into a reality. When I first logged into Mint and saw what he was doing, I kicked myself for not thinking of something like this, but to be honest, even if I had the idea I am not sure that I would have followed it through like Aaron. Check out his story below.

Mint CEO Aaron Patzer on Startups from Techcrunch on Vimeo.

  • Glad to hear that story of your success, it inspire me so much. I do my best to be a successful affiliate and I used my knowledge and techniques for the grow up of my business. And I absolutely apply the ideas that I got in affiliate seminars.

  • Also, SEO Affiliate Programs terms exclusively states, well almost 90% I've seen on CJ, that you cannot send traffic directly to their site. It has to go to yours first and then to theirs.
    Website Developer

Email This Post Email This Post