A True Startup & Affiliate Marketing Success Story – Mint.com
Watch the video below to see how Aaron Patzer, the CEO of Mint, took an idea he had, built and funded a profitable business around it, and then sold it for $170M in just over three years! This guy took affiliate marketing to the next level. Mint.com is a free online personal finance management service (which I have been using for over a year). One of the first questions I had when I signed up was “how can this be free?” as it was the best personal finance solution I had come across yet. Then I noticed how affiliate offers were cleverly integrated throughout the site. Being an affiliate myself, I could see right away how this company was making money. However, the way they were doing it was genius. There was really no sales involved. Because Mint imports a user’s banking information, Mint is able to know what rates and services their users are getting and then suggest other services that would save them money. If a user happens to sign up for one of these offers, then Mint gets the affiliate commission. So it is a “win win” for both Mint and the customer. The thing I admire most about Aaron was that he not only had the idea, but really took action to see that it turned into a reality. When I first logged into Mint and saw what he was doing, I kicked myself for not thinking of something like this, but to be honest, even if I had the idea I am not sure that I would have followed it through like Aaron. Check out his story below.
Best Web Hosting for WordPress
If you know even a little about me or take a quick look at the sites I have developed, you will quickly notice that I build most my websites on the WordPress platform. Many use WordPress just for blogging, but I have found it to be a simple, yet powerful content management system with near endless possibilities.
Because I build so many sites using WordPress, I have had to learn what kind of server is required to run it and how to set them up quickly. So if you are looking to build a WordPress site and are wondering where the best place to host it is… you actually have a lot of options. Basically, you want to host in on a Linux server with a host that uses cPanel as their back end control panel.
Although you have many choices when is comes to choosing the best company to host your WordPress site, let me tell you what has worked extremely well for me. I use a company called HostGator to hosts my sites. Their ‘Baby’ package has met my needs so far and I actually host most of my domains under that one account. I do not actually use HostGator to purchase or manage my domains, I use GoDaddy to do that. I then make sure I sign up for the Linux plan (not the Windows plan) and I am good to go. Out of the couple of hosting providers I have worked with in the past, HostGator has been the fastest when it comes to processing requests. I can point my domain name system (DNS) settings to HostGator and almost immediately login to my control panel and configure the domain and start publishing content.
The reason I like using cPanel as the control panel for the back end is because it allows me to use a service called Fantastico where I can install WordPress, database and all, with just a couple of clicks. It is not too difficult to install WordPress manually either, but this saves me a lot of time.
Still have questions or would like to talk more about this? You can contact me here or leave a comment below.
Using Affiliate Marketing as Part of Your Online Marketing Strategy
Do you own a website and are looking for ways to drive traffic to you site and increase sales? If so, joining an affiliate network as an advertiser may be a good option for you. As you have probably found, most articles out there about affiliate marketing are for publishers, or those promoting other sites for some kind of compensation. This article though is geared towards those website owners looking to use these “affiliates” to promote their product or service.
When it comes down to it, there are four main ways to drive traffic to your website: search engine optimization, pay-per-click, joining an affiliate network and social media. Each of these methods have their own pros and cons, but I will focus on the main benefit and cost of what joining an affiliate network can do for your business. First things first though, let me list for you some of the affiliate networks out there that you could join:
- Commission Junction
- LinkShare
- Pepperjam
- AffiliateBOT
- Clixgalore
- Shareasale
- Google Affiliate Network
- Clickbank
- and much more…
The downside to signing up with an affiliate network is the ongoing cost and performance standards required. If your plan is for visitors to your site to make a purchase and your site converts well, then you may not have a lot to worry about. However, this can get very expensive very fast and eventually get you kicked off the network if you are not converting traffic to sales.
The upside to joining an affiliate network is that you have the possibility of having an army of marketers across the web market your product or service. Remember that your commission structure must be attractive to these marketers for them to show interest. Even though there are a lot of affiliates out there, it seems that only a few really know how to market well on the web. You either need to search them out and make them an offer or look for affiliate sites within your niche where you could promote your product.
The most successful sites that use affiliate marketing as a strategy have at the very least an affiliate manager hired from within. These managers may perform such tasks as communicating with affiliates, approve/deny affiliate applications, create creative ad content and copy for affiliates to use, create landing pages, perform split testing to see what pages are converting best, create email drip campaigns, manage email lists, etc. So obviously you either need a very talented affiliate manager or a team that may consist of a marketing manager, web developer, graphic designer, writer and analyst.
If you are looking to use affiliate marketing as part of your online marketing strategy, I hope this has answered some questions for you. Still have questions or would like to talk more about this? You can contact me here or leave a comment below.