Heard of Google Remarketing Yet?
I was just made aware of Google’s new ‘remarketing’ advertising this morning. Not quite sure what to think yet. This seems to be great news for those businesses or individuals advertising online, but not so sure from a consumer stand point.
Here’s a quick explanation of how it works from both points of view. From a consumer’s point of view, say you visit a web page about a particular product. You do nothing more than browse that web page and then move on to another web page outside of that site. If the next site you go to is running Google Ads on their site, there is the potential that you will see an ad for the product you were just viewing. From the advertiser’s side, if you have a Google AdWords account, you will set up a ‘remarketing campaign’ within your AdWords account, add some code to the page where you are selling your product, then when the visitor leaves your site, Google can now show that visitor ads related to the product that visitor saw on your site when they visit other sites showing ads from the Google Content Network.
Want to read more about Google remarketing? Check out Google’s post here.
Google Social Search is Now Live to Experiment With
The news came out yesterday that Google’s new social search is now in labs and ready to be experimented with. You can join the experiment here.
It looks like to get the maximum benefit of this upcoming tool, you will have to have a Google account and be signed in when performing your search. For Internet marketers, advertisers, promoters, etc. who have been using social media or plan on using social media, this could be huge. As long as you are posting relevant and useful content, your social media contacts should start finding you when they are looking for answers related to your niche.
I have signed up to start experiencing this in my search results and am excited to see it progress. Not sure if you have a Google profile yet? Create one or update yours here.
Watch this brief demo video to see how it works.
Google to Include Twitter Updates in Search Results
According to the official Google blog and Google’s Vice President of Search Products, Marissa Mayer, Google plans on including real-time updates like those on Twitter in their search results. In fact, she specifically mentions that they have reached an agreement with Twitter to include their updates. From what I can tell so far, these search results will show up like the image, video and news results do now.
This is definitely going to create a huge movement for companies and Internet marketers to get on Twitter and start using it if they have not been already. However, just like having your own website does not mean you automatically get on the first page of Google, having your own Twitter page and posting updates does not mean this will automatically happen either. The same techniques used to get your site ranked organically will most likely need to be implemented, but I’ll bet the results will be much quicker. 🙂
Anxiously awaiting more information…
